It’s always nice to be honored in publications and earn awards, but when I read in the Fall Beauty section of Yoga Magazine that Elite Serum, the popular under eye serum, (one I’ve been using since last Summer) I was shocked. I mean, this company is admittedly a start-up, and they are getting awards on par with that of brands like Kinerase, Dr. Brandt, Skinceuticals, and others.
While I’ve had success with the Elite Serum, I’ve always wondered what other people thought about it. The product arrives sealed and air tight in packaging, but the company has only been around for a year and it doesn’t even send out boxes. When I inquired about this, I was told by company representative Doug Holliday that this was only an option in the few retail locations that carry the product. “It’s a mail order product at the present time, and why waste paper if it’s not going to be on display or ever used again after opening it,” was his exact reply.
I agree with saving paper, and some fussy customers have posted on forums I read that they are upset when they order a $100 product and it arrives without a box around it. While I know there is a level of expectations in receiving a product you pay a good chunk of cash for, it’s not the end of the world to have a decorated box that goes right in the garbage anyways. I posted some pretty strong opinions online about my sentiment towards people that get fussy over not receiving a box with their product, and basically ended my discussion with one frequent poster with an “agree to disagree” stance.
I was quite happy with the amount of time I was able to chat with Doug, who gave me a quick background on this South Florida company. They have grown leaps and bounds since they first launched with the Elite Serum, and now since they especially have other brands out there, they aren’t really “one product wonders” anymore. I feel special that I was among the first people to review this product, and the prestige and honors abound about Elite Serum are quite impressive to me.
Being known as pioneers for their use of resveratrol and the acai berry extract (for their antioxidant properties), EliteSkin, the name of the brand that makes the eye serum, has been well-discussed online. A strong marketing campaign that has included a good push overseas (Doug mentioned the Elite Serum is a HUGE seller in Asia) has led them to the forefront of the anti aging skin care companies out there.
Yoga Magazine points out several of the honors the serum has won, and praises it’s unique blend of cosmeceutical ingredients in the formula. For once, I feel like I was in on something early. If only the company could now go public!