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Superberry’s New Concept Store With New Niche Beauty Brands

Superberry, which is known for bringing only the finest grooming products from all over the world for catering to the needs of Singaporean women, providing a new shopping spot to visit for all those people, who love discovering new niche beauty brands. The sister of WhatHeWants, which is mens grooming store situated only a few doors away, SuperBerry is indeed a refreshing change from the numerous beauty stores. The products of this store are quite different. In the store, you will not see the usual brand names and the overwhelming choices of products or the usual advertising clichs, which serve only to confuse you.

The store stocks a selected number of niche brands, and every brand serves a specific purpose. For example, SuperBerry features hair product brand Ghassan, French skincare brand Margherita Ghel, mineral cosmetics brand GloMinerals, and the also, much-coveted organic skincare brand Laboratories Luzern. Moreover, SuperBerry has quality accessories that range from Denman brushes to Refa rollers. Therefore, it will not be wrong to say that the new concept store is a one-stop shop for your different beauty needs.

The store will stock 30 beauty brands from over the world. This beauty concept carries over 500 Beauty products to pamper and care for your skin, and also, pretty up your talons and more. The store aims at inducing women to come here and discover some of the best kept beauty secrets. Besides familiar names like Butter London and Jurlique, you will also be offered 5 beauty brands exclusive to SuperBerry in Singapore.

As far as beauty products are concerned, women in Singapore are extremely choosy. Local women are also becoming more savvy with haircare and skincare brands from overseas; however, most of these brands are not available in Singapore shops yet, and fans have to incur hefty shipping costs to buy their preferred products. To solve this problem, a number of multi-label concept stores have popped up that stock a range of brands, and SuperBerry is the latest addition in this category.

Whether you want to shop for hair brushes, hair care brand, anti-ageing creams, daisy-infused products or skincare products, this store takes care of different requirements of brand conscious people. Bestsellers so far include the 3Sum wearable hair treatment from Ghassan and Masque hair mask. The best thing is that SuperBerry offers free product samples to customers in-store, as well as, online to try them before you buy them. With a view to celebrate its store opening, SuperBerry is also giving away a Storyderm mask worth $19.90 to all customers, who make a minimum purchase of $100.

So, visit the store and try something new; who knows you might just get a new cult beauty brand to love.