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Competition heightens amongst High Street beauty retailers

Boots has become the latest high street retailer to feel the effects of the economic downturn, reporting a mere 0.4% annual like-for-like sales growth. However, their international parent company, Alliance Boots, has announced a 15.1% increase in revenues in comparison with its UK retail business which achieved a 1.7% revenue increase. The results for Boots UK are likely to be a result of a fall in consumer confidence as well as a number of other market factors. The Ernst & Young Item Club has recently predicted that -retailers face a decade of challenging trading conditions.-

In an attempt to boost their market performance Boots is looking to launch a mobile platform to strengthen its digital presence and stay ahead of its main supermarket competitors. Boots’ main UK retail competitor, Superdrug, is launching an above-the-line marketing campaign to promote its new Beauty Card loyalty scheme. The campaign will consist of TV ads and celebrity endorsement in order to support the aim of the campaign which is to reinvigorate the Superdrug brand. It is likely that this development will have created new marketing jobs at Superdrug.

The launch of the Superdrug’s Beauty Card is an attempt to challenge Boots’ Advantage Card and improve consumer loyalty. Boots has been focusing its customer retention strategy on its online loyalty development known as -Treat Street’, which enables Advantage Card holders to collect Advantage points when shopping with a number of online retailers including Apple, Thomas Cook and Arcadia brands. The launch of the Superdrug loyalty card will allow them to collect customer data in order to target and reward customers with relevant promotions. Neil Saunders, Consulting Director at Verdict Research, commented that -the key challenge for the retailer was one of differentiation, as it faced stiff competition not only from Boots, but also from the grocery sector and department stores.-

Alex Carter, Managing Consultant at Brand Recruitment has noticed that -there has been an increase in the number of clients requesting candidates with marketing promotions experience from relevant industry sectors. Brand Recruitment has therefore seen an increase in the number of marketing jobs available across the East.- Brand Recruitment recruits for a wide variety of clients across the East of England and is therefore continually recruiting for marketing jobs throughout the region.

To find out more about marketing jobs across the Eastern Region please visit: Brand Recruitment is the only specialist PR and Marketing recruitment agency in the Eastern Region. With the widest variety of marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants.

Shop Online Inglot Beauty Products In India

Every woman who wants to take care and pamper her skin needs to have at least a small collection of beauty products. With people becoming more and more conscious about their beauty, many beauty products companies are abounding everywhere and one such company is Inglot. It is a renowned brand in cosmetics that offers vast array of high quality beauty products. The main aim of this beauty product company is to provide its customers with outstanding personal service with a perfect blend of quality and value. Inglot offers wide range of beauty products like eye makeup, lips cosmetics, face cosmetic, nails enamels and treatment and accessories.

Inglot Company operates over 150 stores in Canada, Poland, Australia, GCC, UK and is further planning to expand in other countries of the world. With the latest internet technology, you can shop for Inglot beauty products online in India. Shopatmajorbrands is a renowned online shopping store where you can shop for beauty products in India. No matter whether you are looking for Inglot lipstick, Inglot lip liner, eye liner, mascara or any other beauty products; you will get the desired Inglot beauty product here. You must try Inglot lip liners and Inglot lipsticks as these are the most popular products of Inglot.

If you are kind of person who dont like to starve market to get your beauty products then going online is a perfect option for you. There are many online shopping stores that offer beauty products. Online shopping for beauty products has lots of advantages and the main advantage is that you can surf as many products as you like. All you need to make few clicks to check the collection of beauty products that are available at online store.

Shopping for Beauty products online will save you from the hassles of going to a store and sparing your precious time for beauty products. You can choose any of the beauty products at your own pace without the interference of salesman or woman. Online beauty products shopping is considered more convenient as all you need to do is sit in front of your computer and start browsing the internet for beauty products. Online shopping is considered a perfect option for the wise consumer as it helps to reduce transportation costs, less or no sales tax and less pressure to make a purchase as compared to shopping for beauty products in a brick and mortar market.

Mani And Pedi Heaven Awaits With Kaeso Beauty Products

Manicures and pedicures are a staple of any beauty salon. The regular nature of these treatments makes them a core part of a salons trade, but competition is fierce. Clients are likely to be able to choose from a good number of local salons offering these treatments, so a successful salon has to set itself apart from the competition. One of the best ways to do this is to offer the mani and pedi heaven that awaits when using the Kaeso beauty range, as supplied by Professional Choice at

The Kaeso beauty range encompasses skincare products, massage products and manicure and pedicure products, but it is arguably best known (and respected) for the manicure and pedicure range. This extensive range, available from leading beauty and hair supplies company Professional Choice, includes everything a beauty therapist, manicurist or nail technician could need to provide an outstanding manicure or pedicure. There are nail buff creams, cuticle removers and cuticle massage creams; hand lotions, masks and scrubs; and foot sprays, soaks and heel rescue creams.

One of the primary reasons the Kaeso beauty products are so popular among clients (and therefore salons!) is the fragrance. The products allow a therapist to carry out an outstanding manicure/pedicure which leaves the hands and/or feet buffed, softened, renewed and revitalized sensations which outlast most competing manicure ranges. But what really sets this range apart from the competition is the gorgeous fragrance of all the products. In fact, while being highly satisfied with the overall standard and quality of the manicure and/or pedicure, clients across the UK are particularly giving great feedback on the attractive smell of the products, unusual in a manicure/pedicure range.

Its the fragrance that elevates a Kaeso treatment from just plain standard to mani and pedi heaven. To view the entire range of Kaeso beauty products – manicure/pedicure, skincare and massage as well as other top brands of beauty supplies, go to

Editors Note: Professional Choice ( is represented by the search engine advertising and digital marketing specialists Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: or call: +44 (0)20 3070 1959 / +34 952 783 637.